Customer Relations Management (CRM) Descriptive Essay by Write Fine
Customer Relations Management (CRM)
Describes and applies the 4Cs of customer relations management (CRM).
# 112108
| 885 words
| 6 sources
| APA
| 2009
| 
Published
on Feb 11, 2009
in
Business
(Information Mgmt. and Systems)
, Business
(Marketing)
, Computer and Technology
(Internet)
, Business
(Consumer Behavior)
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Description:
This paper explains that, while the traditional 4Ps of marketing capture the essential functional areas required to create a marketing strategy and plan, it does not provide a framework for defining and measuring lifetime customer value. The paper then presents the 4Cs--customer value, lower costs, better convenience and better communication--that support the marketing paradigm shift, which places prime value on maximizing customer loyalty over the long-term through customer relations management (CRM). The paper relates the ways that a CRM system can create a value-add on for the dealer while being a means of aligning unmet customer needs for the manufacture.
Table of Contents:
From the 4 P's to the 4 C's: Customer Value, Lower Costs, Better Convenience, And Better Communication.
CRM Applied to a Computer Chips Manufacturer/Dealer Conflict
Table of Contents:
From the 4 P's to the 4 C's: Customer Value, Lower Costs, Better Convenience, And Better Communication.
CRM Applied to a Computer Chips Manufacturer/Dealer Conflict
Sample of Sources Used:
- Josh Bernoff, Charlene Li. 2008. Harnessing the Power of the Oh-So-Social Web. MIT Sloan Management Review 49, no. 3 (April 1): 36-42.http://www.proquest.com (accessed April 13, 2008).
- Andreas Birnik, Cliff Bowman. (2007). Marketing mix standardization in multinational corporations: A review of the evidence. International Journal of Management Reviews, 9(4), 303-324. Retrieved April 20, 2008, from ABI/INFORM Global database. (Document ID: 1388991701).
- E Constantinides (2006). The Marketing Mix Revisited: Towards the 21st Century Marketing. Journal of Marketing Management, 22(3,4), 407-438. Retrieved April 20, 2008, from ABI/INFORM Global database. (Document ID: 1057129551).
- Terry Grapentine (2006). MARKETING MIX. Marketing Research, 18(1), 4-5. Retrieved April 21, 2008, from ABI/INFORM Global database. (Document ID: 1035196971).
- Theodore Levitt (2004). Marketing Myopia. Harvard Business Review,82(7,8), 138-149. Retrieved April 21, 2008, from ABI/INFORM Global database. (Document ID: 657204971).
Cite this Descriptive Essay:
APA Format
Customer Relations Management (CRM) (2009, February 11)
Retrieved September 28, 2023, from https://www.academon.com/descriptive-essay/customer-relations-management-crm-112108/
MLA Format
"Customer Relations Management (CRM)" 11 February 2009.
Web. 28 September. 2023. <https://www.academon.com/descriptive-essay/customer-relations-management-crm-112108/>