Cognac Advertising Campaign Descriptive Essay by Top Papers

Cognac Advertising Campaign
A look at a cognac campaign aimed at African-Americans.
# 132928 | 1,250 words | 6 sources | MLA | 2007 | US
Published on Dec 01, 2007 in Advertising (Industry-Specific)


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Description:

This paper discusses an advertising campaign for cognac that targets young African-American men. It further describes a smaller aspect of their campaign targeted at young African-American women. The target audience is highlighted, and the lynchpins of this campaign are the successful hip-hop performers who have taken a liking to cognac. The paper concludes by examining the means by which Hennessey has created a desire for their products among young, urban, African-American professionals.

From the Paper:

"A smaller aspect of their campaign targeted at young African-American women. In both cases, the target audience is urban and professional. The lynchpins of this campaign are the successful hip-hop performers who have taken a liking to cognac. This essay will examine the means by which Hennessey has created a desire for their products among young, urban, Africa-American professionals. Hennessy's new urban market among African Americans was in a significant way given to them by the leaders of the hip-hop community, with rappers..."

Cite this Descriptive Essay:

APA Format

Cognac Advertising Campaign (2007, December 01) Retrieved August 14, 2020, from https://www.academon.com/descriptive-essay/cognac-advertising-campaign-132928/

MLA Format

"Cognac Advertising Campaign" 01 December 2007. Web. 14 August. 2020. <https://www.academon.com/descriptive-essay/cognac-advertising-campaign-132928/>

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