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This paper presents a fictitious memo about a corporate scandal with contaminated milk powder. First, the paper describes what happened at the Mead Johnson corporation. Then, it discusses how the scandal is an opportunity to examine Mead Johnson's social responsibility and how this can be measured. In particular, the memo notes that future goals of the company should be to protect public health. Additionally, the paper argues that this goal is also beneficial for the corporation's public image. Finally, the paper examines how a strong corporate social responsibility policy will help Mead Johnson as it tries to penetrate the Chinese market. The paper concludes by stating that a strong CSR policy has many added benefits to the corporation.
From the Paper:"Having such a reputation is not only effective of the company's customers, but on its current and prospective employees also. For example, the employees recruitment process would be a easier one. Also, existing employees tend to stay longer with the company. This further reduces human resources costs. Other benefits are represented by increased employee motivation and efficiency.
"Public Relations benefits are not a benefit to be neglected. By building an image as a socially responsible company, our company would be better liked by the local and international media and would benefit from positive press coverage. We all witnessed the negative mass-media coverage surrounding the Sanlu situation. The same phenomenon, but on a positive side can be attained by adopting a socially oriented position.
Another important benefit that derives from implementing CSR practices within our company is represented by the good relationship that our company would have with the local authorities. Investors are also influenced by the company's reputation. Also, a good reputation could help our company in any potential scandals that might affect our company if associated with the negative image of our competitors. This is the case of the contaminated milk."
Sample of Sources Used:
- Branigan, T. (2008). Chinese figures show fivefold rise in babies sick from contaminated milk. The Guardian. Retrieved October 18, 2009 from http://www.guardian.co.uk/world/2008/dec/02/china.
- Jensen, M. C. (2004). Value Maximization, Stakeholder Theory, and the Corporate Objective Function. Harvard Business School. Retrieved October 18, 2009 from http://papers.ssrn.com/sol3/papers.cfm?abstract_id=220671.
- The business benefits of corporate social responsibility. BusinessLink. Retrieved October 18, 2009 from http://www.businesslink.gov.uk/bdotg/action/detail?type=RESOURCES&itemId=1075408491.
- Cuizon, G. (2009). How will CSR benefit the company. Suite101. Retrieved October 18, 2009 from http://social-corporate-responsibility.suite101.com/article.cfm/what_is_corporate_social_responsibility.
- MeadJohnson Dissociates Itself From Substandard Milk Powder. China CSR. Retrieved October 18, 2009 from http://www.chinacsr.com/en/2009/09/23/6188-meadjohnson-disassociates-itself-from-substandard-milk-power/.
Cite this Creative Essay:
Corporate Social Responsibility Memo (2012, May 31) Retrieved July 12, 2020, from https://www.academon.com/creative-essay/corporate-social-responsibility-memo-151297/
"Corporate Social Responsibility Memo" 31 May 2012. Web. 12 July. 2020. <https://www.academon.com/creative-essay/corporate-social-responsibility-memo-151297/>