Two Famous Business Leaders Comparison Essay by orise

Looks at the effective business leadership of Donald Trump and Richard Branson.
# 150435 | 1,805 words | 5 sources | APA | 2012 | KE
Published on Feb 16, 2012 in History (Leaders) , Psychology (Social) , Business (General)

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This paper explains that effective leadership does not direct people as to what they should do but rather motivates them to identify their own capabilities and assists them in achieving set goals. Next, the author reviews and compares the leadership ability of Donald Trump, an American television personality and business magnate who is described by his long-time employees as a generous but absolute leader and of Richard Branson, a leader with great influence both within and outside his business who has an unusual leadership style. The paper concludes that Branson is a better example of effective leadership because he appeals to both the people in his companies and the outside public by relating as being one of the people; whereas, Trump is perceived to be different than his employees and the public.

Table of Contents:
Donald Trump
Richard Branson

From the Paper:

"According to Cohen & Rath (2007), much of Branson's work-time is spent on public relations as he believes that it is the most crucial in keeping the brand alive. Branson is a strong business visionary who has come up with a success formula full of lessons for business executives in any business and country. He has inspired the consideration of a consumer-oriented viewpoint in the entire corporate culture and most importantly, pushed it himself. In spite of his wealth, he maintains an 'ordinary man' persona through casual dressing, a modest and affable personality and a violation of convention at most times. He has a deep understanding of his employees' and customers' needs and acts as a conduit for the fulfillment of the needs. His Virgin brand has been developed into his personal image resulting in the development of a good emotional bond between customers and the Virgin label. The brand is outstanding as it unites more than a hundred diverse Virgin businesses, making it comparable to the large Japanese-style businesses.
"Branson has an outstanding ethos. He has maintained a great staying power which is associated with adherence to a carefully created set of business core values."

Sample of Sources Used:

  • Adair, J, 2009, Effective Leadership: How to be a Successful Leader, Pan Books: London
  • Hughes, R, Ginnett, R and Curphy, G, 2011, Leadership: Enhancing the Lessons of Experience 7th ed, McGraw-Hill Irwin: New York
  • Payment, S, 2008, Donald Trump: Profile of a Real Estate Tycoon, Rosen Publishers: New York
  • Cohen, E and Rath, T, 2007, Leadership without Borders: Successful Strategies from World-Class Leaders, John Wiley & Sons: Hoboken
  • Redmond, S, 2011, Richard Branson: Virgin Megabrand Mogul, Dover: London

Cite this Comparison Essay:

APA Format

Two Famous Business Leaders (2012, February 16) Retrieved February 22, 2024, from

MLA Format

"Two Famous Business Leaders" 16 February 2012. Web. 22 February. 2024. <>