Product Development Strategies Comparison Essay by hicaliber

Product Development Strategies
This paper looks at the product development strategies at various companies.
# 95678 | 1,044 words | 5 sources | MLA | 2007 | US
Published on May 30, 2007 in Business (Companies) , Business (Marketing) , English (Comparison)

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The paper discusses how the more competitive the industry, the more critical it is for companies to turn new product development and introduction (NPDI) and the entire product lifecycle management (PLM) series of processes into a competitive strength. The paper compares the different processes of AMD, Intel, Microsoft and The paper shows how listening to customers, listening to market experts and trying to find unmet needs in the context of a target audience or segment is critical.

Approaches Companies Take To New Product Development
New Products: Blue Ocean or Red Ocean Strategy?
Managing Product Lifecycles
Bringing Innovation into Products

Sample of Sources Used:

  • Aberdeen Research (2005) - New Product Development: Profiting from Innovation. Aberdeen Research. Boston, MA. December 2005
  • AMR Research (2004) - Benchmarking the PERFECT Product Launch: It's All in the Mix. AMR Research. Boston, MA Wednesday, January 07, 2004
  • Blue Ocean Strategy (2005) - Book by the same name. Published February 3, 2005 by Harvard Business School Press. ISBN 1591396190
  • Burkett (2006) - Use Suppliers at All Phases of NPDI To Improve ProductLaunch. AMR Research. May 10, 2006
  • CRM Buyer (2005) - Searching for Blue Ocean Strategies. Louis Columbus. September 23, 2005. Accessed from the Internet on October 6, 2006:

Cite this Comparison Essay:

APA Format

Product Development Strategies (2007, May 30) Retrieved December 13, 2019, from

MLA Format

"Product Development Strategies" 30 May 2007. Web. 13 December. 2019. <>