McDonald's and Starbucks Comparison Essay by Top Papers

The paper relates that McDonald's is one of the leading foodservice retailers with more than 30,000 neighborhood locations in more than 100 countries and about seventy percent of McDonald's locations are independently owned and operated by local women and men ("Open Doors"). The paper notes that the retailer has been around since 1955 and continues to be an internationally recognized "fast food" chain ("McDonald's: An American"). The paper then relates that Starbucks is a relatively "new kid on the block" when compared to McDonalds, as it first opened its doors in Seattle in 1971, specializing in gourmet coffee. Nonetheless, the paper notes that Starbucks has been called "one of the most remarkable business stories in years..." and has held its own in the food service industry (Grates 5).