Internet Based Businesses: Social Networking Sites Comparison Essay by Quality Writers

Internet Based Businesses: Social Networking Sites
A comparative essay on the marketing activities of Facebook and Hi15 internet websites.
# 105216 | 1,217 words | 8 sources | APA | 2008 | US
Published on Jul 01, 2008 in Business (Industries) , Business (Marketing) , Computer and Technology (Internet) , Advertising (Industry-Specific)


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Description:

The paper describes the activities of major Internet based businesses and points out the activities required for success. In its discussion the paper highlights two main players i.e. Facebook and Hi15networks.com and addresses the recommendations, major activities and successes of each by comparing their differences in marketing strategies.

Outline:
Overview
Facebook
Hi15
Marketing for e-Commerce
Hi15 recommendations

From the Paper:

"Facebook is a social networking site that was once primarily targeted at the college and university student. For the past year the company has broadened its target market profile and become increasingly popular with professionals and businesses as well. Facebook earned revenues of between $100m to $150m during 2006 and the first part of 2007 primarily through an advertising partnership with Microsoft Corporation (Adegoke, 2007). Currently, Facebook is privately held and hence the difficulty in determining exact revenues. However, the company maintains in excess of 40m active account holders and receives in excess of 200k registration requests daily after just 3 years of existence (Adegoke, 2007). Facebook is highly successful and determined to continue to leverage its growing membership base and regular visitors in order to monetize its services."

Sample of Sources Used:

  • Adegoke Y. 2007. Will Facebook Live up to the Hype and Deliver for Investors. Marketing Week, 30/29, pp.28-29.
  • Alexa Top Sites. 2007. Alexa.com (online). [Viewed: 10-09-2007]. http://www.alexa.com
  • Epstein, M. J. 2004. Implementing E-commerce strategies: a guide to corporate success after the dot.com bust. Westport, CT: Praeger.
  • Hi5. 2007. Press (corporate website). [Viewed: 10-09-2007]. Http://www.hi5networks.com
  • Gillis, A. 2004. Easing technology's stress points. ABA Banking Journal, 96(3), 58+.

Cite this Comparison Essay:

APA Format

Internet Based Businesses: Social Networking Sites (2008, July 01) Retrieved March 26, 2023, from https://www.academon.com/comparison-essay/internet-based-businesses-social-networking-sites-105216/

MLA Format

"Internet Based Businesses: Social Networking Sites" 01 July 2008. Web. 26 March. 2023. <https://www.academon.com/comparison-essay/internet-based-businesses-social-networking-sites-105216/>

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