International Marketing Comparison Essay by cee-cee

International Marketing
A comparison of international marketing and domestic marketing over the past three decades.
# 110513 | 4,856 words | 20 sources | APA | 2008 | US
Published on Dec 25, 2008 in Business (International) , Economics (International) , Business (Marketing) , Economics (Globalization)


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Description:

This paper discusses the similarities and differences between the study of international marketing and domestic marketing. It describes each type of marketing and then discusses the last three decades of changes and the most important phenomena driving international and global marketing today. Finally the paper looks at the three basic differences between domestic and international operations.

Table of Contents:
The Study of International and Domestic Marketing
Changes And Phenomena Driving International And Global Marketing
Differences between International Marketing and Domestic Marketing
Conclusion

Sample of Sources Used:

  • Aliber, Robert Z; Click, Reid W. (1993) Readings in International Business: A Decision. MIT Press.
  • Arnold, David. 2003. The Mirage of Global Markets: How Globalizing Companies can Succeed and Markets Localize. Prentice Hall.
  • Aswathappa, A. (2006) International Business. Tata McGraw Hill.
  • Baker, Michael John. (2003) The Marketing Book. Elsevier.
  • Bartels, Robert. (1968) 'Are Domestic and International Marketing Dissimilar?' Journal of Marketing, July, 32, 3, 56-61.

Cite this Comparison Essay:

APA Format

International Marketing (2008, December 25) Retrieved October 29, 2020, from https://www.academon.com/comparison-essay/international-marketing-110513/

MLA Format

"International Marketing" 25 December 2008. Web. 29 October. 2020. <https://www.academon.com/comparison-essay/international-marketing-110513/>

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