International Marketing Comparison Essay by cee-cee

International Marketing
A review and comparison on whether international and domestic marketing principles are the same.
# 109678 | 2,930 words | 18 sources | APA | 2008 | US
Published on Dec 05, 2008 in Business (International) , Business (Marketing)

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The paper states that although the definitions of international marketing and domestic marketing suggest they are fundamentally different, the same forces that have been driving globalization have introduced challenges for marketing executives seeking to remain competitive in this increasingly globalized marketplace that have clouded the differences between these two distinct marketing functions. The paper highlights the research which shows that both domestic and international marketing involve many of the same considerations, but there are some important differences that must be taken into account as well. This paper provides a review of the relevant peer-reviewed and scholarly literature to show that while the international and domestic marketing are different in some ways, they share some commonalities that suggest they are more alike than different. The paper presents a summary of the research and salient findings in the conclusion.

Review and Discussion

Sample of Sources Used:

  • Alon, Ilan. (2004). "International Market Selection for a Small Enterprise: A Case Study in International Entrepreneurship." SAM Advanced Management Journal, 69(1), 25.
  • Andersen, Otto. (1993). "On the Internationalization Process of Firms: A Critical Analysis." Journal of International Business Studies, 24(2), 209.
  • Andrews, Tim G., Nartnalin Chompusri and Bryan J. Baldwin Obe. (2003). The Changing Face of Multinationals in Southeast Asia. New York: Routledge.
  • Beckman, Theodore N. and William R. Davidson. (1967). Marketing. New York: Ronald Press Co.
  • Birley, Sue and Ian C. Macmillan. (1997). Entrepreneurship in a Global Context. London: Routledge.

Cite this Comparison Essay:

APA Format

International Marketing (2008, December 05) Retrieved February 06, 2023, from

MLA Format

"International Marketing" 05 December 2008. Web. 06 February. 2023. <>