India vs. the United States
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The paper utilizes Hofstede's five cultural dimensions model to compare the U.S. and India, and presents a graph of the results. The paper notes the most significant differences in the IDV dimension; India has a high level of collectivism, while the U.S. has a high level of individualism. The paper points out several other differences and emphasizes how all these differences need to be taken into account in branding, product and communications strategies.
From the Paper:"In studying the similarities and differences between the US and India, it became apparent that both nations share a commitment to aggressive economic growth domestically, yet India's middle class and lower-middle class consumers are fiercely nationalistic. This is exemplified in the legislation that India enforces of having an Indian citizen on the board of directors for any foreign company who wishes to operate in this nation. The Indian government has also requested Corporate Social Responsibility (CSR) plans from companies which plan large manufacturing centers in regions of India as well. The paradoxes of free market growth and the constraints of cultural differences have led to the development of entirely new frameworks specifically for evaluating India (Nair, Menon, 2008). Many organizations also rely on the Porter Determinants of Competitive Advantage or Five Forces Model as well (Porter, 1986)."
Sample of Sources Used:
- Geert Hofstede (2007). Asian management in the 21st century. Asia Pacific Journal of Management, 24(4), 411-420. Retrieved December 5, 2008, from ABI/INFORM Global database. (Document ID: 1331990621).
- Hofstede, Geert (1983). National Cultures in Four Dimensions: A Research-Based Theory of Cultural Differences Among Nations. International Studies of Management & Organization, 13(1,2), 46. Retrieved December 5, 2008, from ABI/INFORM Global database. (Document ID: 1142450).
- Porter, Michael E. (1986). The strategic role of international marketing. The Journal of Consumer Marketing, 3(2), 17. Retrieved December 6, 2008, from ABI/INFORM Global database. (Document ID: 7481859).
- Sumesh Ramachandran Nair, C Ganesh Menon. (2008). An environmental marketing system - a proposed model based on Indian experience. Business Strategy and the Environment, 17(8), 467. Retrieved December 8, 2008, from ABI/INFORM Global database. (Document ID: 1606602211).
Cite this Comparison Essay:
India vs. the United States (2010, October 23) Retrieved March 28, 2020, from https://www.academon.com/comparison-essay/india-vs-the-united-states-145028/
"India vs. the United States" 23 October 2010. Web. 28 March. 2020. <https://www.academon.com/comparison-essay/india-vs-the-united-states-145028/>