General Mills and Kellogg's Comparison Essay by Quality Writers

General Mills and Kellogg's
A financial analysis and overview of General Mills and Kellogg's.
# 99939 | 2,881 words | 10 sources | MLA | 2007 | US
Published on Dec 07, 2007 in Business (Companies) , Business (Finance, Investment and Banking)

$19.95 Buy and instantly download this paper now


This paper provides a financial analysis of both General Mills and Kellogg's. It provides an overview of each company and then discusses their financial ratios. It looks at their corporate valuations and their capital management strategies. The paper finally analyzes their dividend policies and how these affect the company as a whole. The paper concludes by briefly comparing the companies' success.

Table of Contents:
Financial Ratios
Return on Assets
Market Valuation Ratio
Corporate Valuations
Capital Management Strategies
Dividend Policies

From the Paper:

"The markets in the most developed nations have been shifting to a more health conscious diet and both General Mills and Kellogg have responded to this shift by introducing more healthy products. For example Kellogg has introduced an entire product line, the Start Smart Healthy Heart, that addresses this growing market demand for healthier food products ("Boyle"). Additionally, both companies have benefited from emerging and expanding markets in China and India where the demand for their products is expected to someday rival the demand in their home market. Kellogg has an edge over General Mills in terms of brand awareness and identity but unless Kellogg can gain control of its debt profile General Mills may be able to out spend Kellogg into the number one position."

Sample of Sources Used:

  • "Annual Form 10K." General Mills, (online). 20 Oct.2006<
  • "Annual Form 10K." Kellogg, (online). 20 Oct. 2006<>.
  • Angrisani, Carol, and Stephanie Fagnani. "MULTI-LEVEL ALLIANCES." SN: Supermarket News 52.43 (2004): 43-44. Business Source Complete. 23 October 2006.
  • Boyle, Matthew. "THE MAN WHO FIXED KELLOGG." Fortune 150.5 (2004): 218-225. Academic Search Premier. 23 October 2006.
  • Cramer, Jim. "General Mills -- CEO Interview." CNBC/Dow Jones Business Video . International Security & Counter Terrorism Reference Center. 23 October 2006.

Cite this Comparison Essay:

APA Format

General Mills and Kellogg's (2007, December 07) Retrieved May 30, 2020, from

MLA Format

"General Mills and Kellogg's" 07 December 2007. Web. 30 May. 2020. <>