Fast Food Advertising
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This paper discusses the similarities and differences between the website advertising of In-n-Out Burger and Subway. The paper first points out the similarities between the two sites such as how both sites use intense colors as transfer propaganda technique, which improves the image of a logo, and how both make use of a hyper-link that lets customers contact the parent company on their web pages instead of just taking viewers to the next Web page as a usual hyper-link would do. The paper then notes some of the differences between the strategies of the two sites such as how the website of Subway is more informative than that of In-n-Out Burger because Subway has listed most of the information and services it provides on the home page, which is missing on the website of In-n-Out Burger.
From the Paper:"In-n-Out Burger uses yellow arrow logo with sip-and-span red interiors for their eye-catching. The reason that In-n-Out Burger chooses yellow and red as their theme colors is to make customers feel hungry, not as colors of mustard and ketchup. Due to the fact that red stimulates humans' mental activity, the transfer from eyes to brain is accelerated; therefore, it enhances concentration. Otherwise, Subway chooses bright colors in terms of their favorite colors, which are white and yellow."
Sample of Sources Used:
- Ann, McClintock. Propaganda Techniques in Today's Advertising Required by permission of the author.
- Laurie, Lucas. "Some Shades Come and Go, but Silver, White and Black Still Rule the Road." The Press-Enterprise. 27 July. 1995: B01
- Phil, Hampton. "Supervisors Clear Way for E-mail On-line Addresses Now on Internet." The Press-Enterprise. 14 Feb. 2004: F01.
- The Press-Enterprise. "Readers Choice - Favorite Eating & Drinking." The Press-Enterprise 9 Nov. 1997: AA03
Cite this Comparison Essay:
Fast Food Advertising (2009, May 22) Retrieved August 25, 2019, from https://www.academon.com/comparison-essay/fast-food-advertising-113960/
"Fast Food Advertising" 22 May 2009. Web. 25 August. 2019. <https://www.academon.com/comparison-essay/fast-food-advertising-113960/>