Contrast of Process Design Comparison Essay by cee-cee

Contrast of Process Design
This paper provides a comparison and contrast of process design by looking at a new way to be 'Lovin' it' at McDonald's and patient-focused hospitals.
# 107872 | 1,111 words | 3 sources | APA | 2008 | US
Published on Sep 15, 2008 in Business (Management) , Business (Marketing) , Business (Consumer Behavior)

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In this article, the writer discusses that to improve consumer relationships and gain an advantage over its competitors, a company may address any or all of the following areas: process design, distribution channels, branding, advertising strategies, or simply change the product that is offered. The writer looks at hospitals in comparison to McDonald's and notes that because both companies provide such different services, it might be assumed that hospitals and McDonald's would adopt very different strategies in all of the above areas when dealing with organizational waste. After all, McDonald's sells artery-clogging burgers while hospitals are responsible for the well-being of their patients. Furthermore, the writer points out that McDonald's is a commercial venture, offering a service that consumers expect to be consumed quickly and easily, while patients expect more personalized attention from organizations such as hospitals. However, when reforming problematic and costly lags in providing care for their core consumers, both McDonald's and hospitals have come to a similar discovery. The writer maintains that both have found that placing consumers in the driver's seats, and making individual needs, rather than predetermined standard operating procedures the most important aspect of the organization's method of service, can be the most effective way to implement change.

Sample of Sources Used:

  • Clouten, K., & Weber, R. (Feb 1994). "Patient-focused care ... playing to win." FindArticles. Retrieved September 1, 2006, from
  • Myers, Susan M. (Jul-Aug 1998). "Patient-focused care: what managers shouldknow." Nursing Economics.
  • McGinn, D. (1 May 2001). "McDonald's Case Study: Burger Time." Jungle Magazine. Retrieved September 1, 2006, from

Cite this Comparison Essay:

APA Format

Contrast of Process Design (2008, September 15) Retrieved October 28, 2020, from

MLA Format

"Contrast of Process Design" 15 September 2008. Web. 28 October. 2020. <>