Consumerism in Films Comparison Essay by Nicky

Consumerism in Films
Contrasts the consumerism message in two movies, "Sex and the City" and "Fight Club".
# 148230 | 1,030 words | 5 sources | APA | 2011 | US
Published on Oct 04, 2011 in Business (Consumer Behavior) , Film (Analysis, Criticism, Etc.)

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This paper explains that each character in "Sex and the City" embraces and celebrates consumerism; whereas, the characters in "Fight Club" try to reject and eliminate it. Next, the author reviews "Sex and the City's message that consumption is the essence of life and compares it to the "Fight Club's exposure of consumerism as the ugly side of a consumer-driven culture. Thus, the paper concludes that the two faces of consumerism can be seen as being evil and resented or a way to seek satisfaction and happiness.

From the Paper:

"In Sex and the City, consumerism is embraced and celebrated from purchasing an apartment in New York to giving away Louis Vuitton Bags. Designer labels and brands are shown from a throw pillow to a gown. The characters, which are mostly female, live and breathe consumerism. According to Radner , females are often "inscribed as the prototypical consumer". Leiss et al concurs with this idea and adds that it is the women who are usually associated with consumption and that the advertisers recognize that the women "make a large proportion of all purchases.""

Sample of Sources Used:

  • Bauman, Z. 2005. Work, Consumerism and the New Poor. Maidenhead, England: Open University Press
  • Cronin, A. (2000). Adverting and Consumer Citizenship: Gender, Images, and Rights. New York: Routledge.
  • Linson, A., Bell R. G., Chaffin, C. (Producer), & Fincher, D. (Director). (1999). Fight Club [Motion picture]. United States: 20th Century Fox
  • Miles, S. (1998). Consumerism: As A Way of Life. London: Sage.
  • Wyatt, R. (1999, November 3). Consumerism, Advertising Good for Society, Author Says: Materialism Seen as a Central Concept to Modern Life. The Washington Times, pp.2.

Cite this Comparison Essay:

APA Format

Consumerism in Films (2011, October 04) Retrieved June 03, 2023, from

MLA Format

"Consumerism in Films" 04 October 2011. Web. 03 June. 2023. <>