Bud Light and Coors Light Comparison Essay by Research Group

Light beers have become a viable product in the last few years showing a certain ambiguous health consciousness on the part of the public, at least in America, so that people continue to drink beer but try to reduce their caloric intake at the same time. This paper compares the international markets for the products Bud Light (Anheuser-Busch International, Inc) and Coors Light (Coors Brewing Company).
The paper shows that taste may be a consideration in deciding which beer to purchase, but the success or failure of a lite beer in the international marketplace will depend as much on the marketing and distribution apparatus and skills of the companies that produce these beers, thus raising the issue of whether Anheuser-Busch or Coors will be better able to deliver the product to the consumer. The paper concludes that by this criterion in particular, Bud Light is in a better position than Coors Light.