Box of Chocolates Comparison Essay by cee-cee

Box of Chocolates
This paper discusses the identity and marketing of different chocolates, examining Milka Chocolate and Ferrero Rocher.
# 108207 | 1,742 words | 5 sources | MLA | 2008 | US


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Description:

The writer notes that although the multibillion dollar industry of chocolate has thousands of different products to offer, this essay focuses on only two of them: Milka Chocolate and Ferrero Rocher. The writer points out that both Milka and Ferrero are products created by international companies which have excelled in producing highly superior chocolate for over a century. The writer then discusses that the similarities between the two brands, however, end there, mainly because they have chosen two very different market segments. Both have carefully crafted, unique images. Milka is presented as one of the best chocolates for children and young people having milk as one of its main ingredients, while Ferrero Rocher is shown as the embodiment of refined almost, elitist-like chocolate, suited only for celebrations or special occasions. Additionally, the writer discusses how the companies gained these identities.

Sample of Sources Used:

  • Available online. Undated. On the Internet at http://www.virtualchocolate.com/quotes.cfm (accessed October 6, 2007)
  • Available online. Undated On the Internet at (http://www.lakechamplainchocolates.com/ChocolateConnoisseur/Chocolate-Quotes.aspx) (accessed October 6, 2007)
  • Available online. Undated On the Internet at (http://en.wikipedia.org/wiki/Ferrero_Rocher)> (accessed October 6, 2007)
  • Available online. Undated http://www.goldensq.com/news/stories/2006/Nov/ferrero_rocher (accessed October 6, 2007)
  • Available online. Undated< (http://www.rocherusa.com/)> (accessed October 6, 2007)

Cite this Comparison Essay:

APA Format

Box of Chocolates (2008, September 25) Retrieved August 18, 2019, from https://www.academon.com/comparison-essay/box-of-chocolates-108207/

MLA Format

"Box of Chocolates" 25 September 2008. Web. 18 August. 2019. <https://www.academon.com/comparison-essay/box-of-chocolates-108207/>

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