B2B and B2C e-Marketing Comparison Essay by Master Researcher

B2B and B2C e-Marketing
Compares a business-to-business (IBM) website to a business-to-consumer (eBAY) website.
# 90547 | 1,125 words | 2 sources | 2006 | US


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Description:

This paper discusses the various qualities of website marketing from the perspective of both a business-to- business (B2B) and a business-to-consumer (B2C) oriented website. Discussed in-depth are the three principles of website marketing: community, content, and commerce and their interplay. Following these general observations, the paper discusses some specific details of website marketing relating specifically to B2B websites and B2C websites. The IBM site is used as a B2B example and the eBay site is used as a B2C example.

Cite this Comparison Essay:

APA Format

B2B and B2C e-Marketing (2006, December 01) Retrieved April 23, 2024, from https://www.academon.com/comparison-essay/b2b-and-b2c-e-marketing-90547/

MLA Format

"B2B and B2C e-Marketing " 01 December 2006. Web. 23 April. 2024. <https://www.academon.com/comparison-essay/b2b-and-b2c-e-marketing-90547/>

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