ZAP and the Electric Vehicle Industry (EV) Case Study by Calwriter

ZAP and the Electric Vehicle Industry (EV)
This paper is a case study of the ZAP Power Systems of Sebastopol, California, a participant in the Electric Vehicle industry (EV). The name of the company is an acronym for Zero Air Pollution, an indication of the company's product profile.
# 56232 | 4,415 words | 5 sources | MLA | 2004 | US
Published on Mar 06, 2005 in Business (Companies) , Business (Industries) , Business (Management)

$19.95 Buy and instantly download this paper now


This paper explains that the ZAP company began by commercializing electrically powered bikes, acquired several diverse products and patents in this area, and expanded distribution globally and through the Internet, changing its name to The author points out that there is a high degree of rivalry in the EV market, including the electric bicycle market, the scooter market, the golf caddies market, and other similar products. Each market is quite segmented and has many small manufacturers, but no serious large players; thus, the industry is in the early EV producing stages. The paper recommends that the company adopt a high volume/low price strategy, yet maintain quality, thus increasing the ZAP's competitive abilities.

Table of Contents
Executive Report
Situation Analysis
SWOT Analysis
Industry Analysis
Competition Analysis Porter's Five Forces Model
The Degree of Rivalry
The Threat of Entry
The Threat of Substitutes
Buyer Power
Supplier Power
Macro-Environmental Analysis
Political Environment
Socio-Cultural Environment
Legal Environment
Economic Environment
Technological Environment
Demographic Environment
Company Analysis
Statement of Alternative Options

Cite this Case Study:

APA Format

ZAP and the Electric Vehicle Industry (EV) (2005, March 06) Retrieved February 02, 2023, from

MLA Format

"ZAP and the Electric Vehicle Industry (EV)" 06 March 2005. Web. 02 February. 2023. <>