Woolworths Limited of Australia Case Study by Rakesh Calton

This paper is an extensive analysis of Woolworths Limited, which is the retail industry leader in Australia.
# 100832 | 4,800 words | 24 sources | APA | 2007 | CA
Published by on Feb 07, 2008 in Business (Companies) , Business (Management)

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This paper explains that the retail industry of Australia is populated by companies that range from multinationals to small and medium scale stores, which present much competition for Woolworths Limited. The author points out that Woolworths has extended its operation in all crucial locations in Australia and has established a reputation of delivering quality commodities coupled with customer friendly service. The paper stresses that the company has remained financially strong as evidenced by the current company financial indicators exhibiting unprecedented growth. The author underscores that Woolworths values improvement in its personnel, instilling the mentality that emphasizes customer welfare. The paper states that the strategies of the company remain superior and are emulated by competitors in the industry.

Table of Contents:
Executive Summary
Company Background
Retail Stores
Product Lines
Services and Leisure
Financial Highlights
Income Statement
Balance Sheet
Cash Flows
Operations Management
Operational Initiatives
Core Operational Activities
Strategic Planning
Fundamental Projects
Marketing Audit
Market Targeting
Market Positioning
Marketing Mix
Corporate Social Responsibility
Social Dimensions
Personnel Management
Employment Highlights
Business Ethics
Financial Reporting
Performance Measurement

From the Paper:

"The success of Woolworths has made the company capable of venturing to other forms of businesses. The hotel chains established by the company are the leader in the Australian hospitality industry. It has successfully competed with several competitors including the leaders in the global market. Customers have recognized that Woolworths have channeled its retail values in its provision of service. The company follows similar principles in the methods of retailing and hotel servicing. Lastly, Woolworths have noticed the advantage of upgrading the service with poker machines."

Sample of Sources Used:

  • Amit, R. and Schoemaker, P. (1993). Strategic Management Journal. "Strategic Assets and Organizational Rent."
  • Barney, J. (1991). Journal of Management. "Firm Resources and Sustained Competitive Advantage."
  • Becker, G. (1994). Human Capital: A Theoretical and Empirical Analysis with Special Reference to Education. Chicago: University of Chicago Press.
  • Begin, J. (1991). Strategic Employment Policy: An Organizational Systems Perspective. Englewood Cliffs, NJ: Prentice-Hall.
  • Brownlie, D. (1993). Marketing Intelligence and Planning. "The marketing audit: A metrology and explanation."

Cite this Case Study:

APA Format

Woolworths Limited of Australia (2008, February 07) Retrieved April 19, 2021, from https://www.academon.com/case-study/woolworths-limited-of-australia-100832/

MLA Format

"Woolworths Limited of Australia" 07 February 2008. Web. 19 April. 2021. <https://www.academon.com/case-study/woolworths-limited-of-australia-100832/>