Wal-Mart's Significant Hurdles to Achieve Success in China
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The paper discusses how Wal-Mart Stores are incredibly successful in America and the land of China, with its population of well over one billion, as well as an emerging, consumption-minded middle-class, seems a perfect place for Wal-Mart to extend its line of stores. However, the paper shows how cultural challenges exist in Wal-Mart's attempts to transfer their business model to the Asian economic sphere.
From the Paper:"Farhoomand (2006, p. 1) explains that Wal-Mart was interested in China for at least two reasons: first, many of Wal-Mart's good were being purchased by the retailer to help keep prices low in stores in America. Also, China's emerging middle class looked as if it would have a hungry appetite for consumer goods that Wal-Mart was eager to fill. However, Wal-Mart faced several significant hurdles to achieve success in China. After nine years of trying to break into the Chinese retail sector, its stores regularly faced annual losses. Wal-Mart had to transfer its business model -which had been incredibly successful in America - into a..."
Cite this Case Study:
Wal-Mart's Significant Hurdles to Achieve Success in China (2009, December 01) Retrieved March 31, 2020, from https://www.academon.com/case-study/wal-mart-significant-hurdles-to-achieve-success-in-china-144004/
"Wal-Mart's Significant Hurdles to Achieve Success in China" 01 December 2009. Web. 31 March. 2020. <https://www.academon.com/case-study/wal-mart-significant-hurdles-to-achieve-success-in-china-144004/>