Wal-Mart's Significant Hurdles to Achieve Success in China Case Study by Top Papers

Wal-Mart's Significant Hurdles to Achieve Success in China
A case study of Wal-Mart's challenges in expanding into the Chinese market.
# 144004 | 750 words | 3 sources | APA | 2009 | US


$19.95 Buy and instantly download this paper now

Description:

The paper discusses how Wal-Mart Stores are incredibly successful in America and the land of China, with its population of well over one billion, as well as an emerging, consumption-minded middle-class, seems a perfect place for Wal-Mart to extend its line of stores. However, the paper shows how cultural challenges exist in Wal-Mart's attempts to transfer their business model to the Asian economic sphere.

From the Paper:

"Farhoomand (2006, p. 1) explains that Wal-Mart was interested in China for at least two reasons: first, many of Wal-Mart's good were being purchased by the retailer to help keep prices low in stores in America. Also, China's emerging middle class looked as if it would have a hungry appetite for consumer goods that Wal-Mart was eager to fill. However, Wal-Mart faced several significant hurdles to achieve success in China. After nine years of trying to break into the Chinese retail sector, its stores regularly faced annual losses. Wal-Mart had to transfer its business model -which had been incredibly successful in America - into a..."

Cite this Case Study:

APA Format

Wal-Mart's Significant Hurdles to Achieve Success in China (2009, December 01) Retrieved March 31, 2020, from https://www.academon.com/case-study/wal-mart-significant-hurdles-to-achieve-success-in-china-144004/

MLA Format

"Wal-Mart's Significant Hurdles to Achieve Success in China" 01 December 2009. Web. 31 March. 2020. <https://www.academon.com/case-study/wal-mart-significant-hurdles-to-achieve-success-in-china-144004/>

Comments