Virgin Blue Airlines Case Study by Top Papers

Virgin Blue Airlines
A strategic analysis of Virgin Blue Airlines.
# 135022 | 3,000 words | 10 sources | APA | 2007 | US
Published on Dec 01, 2007 in Business (Companies) , Aviation, Aeronautics (General)


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Description:

This case study produces a strategic analysis of Virgin Blue Airlines, which is a subsidiary of the Virgin Blue Group in Australia. The paper discusses how Virgin Blue Airlines operates a fleet of 53 Boeing aircraft and maintains more than 2200 flights weekly in the Australian market. The paper also relates that in November of 2007, the airline is planning on adding routes to New Zealand as well. The paper reaches the consensus that the company is innovative and willing to embrace change as evidenced by its unique integration of kiosk check-in stations in its airports as well as web-based customer check-in functionality available at the consumers' homes. The paper further asserts that the company is an outperformer and recommends a strategy that Virgin Blue should expand its Web-based functionality to include customer web-pages hosted by the company that integrate its current frequent-flier programs, Web check-in functions, and related technologies that are integrated solutions in its customer relationship management platform.

From the Paper:

"This case study produces a strategic analysis of Virgin Blue Airlines, which is a subsidiary of the Virgin Blue Group in Australia. Virgin Blue Airlines operates a fleet of 53 Boeing aircraft and maintains more than 2200 flights weekly in the Australian market. In November of 2007 the airline is planning on adding routes to New Zealand as well. The consensus is that the company is innovative and willing to embrace change as evidenced by its unique integration of kiosk check-in stations in its airports as well as web-based customer check-in functionality available at the consumers' homes. The company is an outperformer and the recommended..."

Cite this Case Study:

APA Format

Virgin Blue Airlines (2007, December 01) Retrieved November 17, 2019, from https://www.academon.com/case-study/virgin-blue-airlines-135022/

MLA Format

"Virgin Blue Airlines" 01 December 2007. Web. 17 November. 2019. <https://www.academon.com/case-study/virgin-blue-airlines-135022/>

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