Verifone, Inc Case Study by The Research Group

Verifone, Inc
Discusses VeriFone, Inc., which manufactures the credit or debit processing box that reads magnetic strips on bank or credit cards, analyzing market, distribution and objectives of the company.
# 19873 | 3,375 words | 8 sources | 1993 | US
Published on Feb 27, 2003 in Business (Companies) , Business (Marketing)


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From the Paper:

"INTRODUCTION
VeriFone, Inc. manufactures the credit or debit processing box that reads the magnetic strip on a bank card. The company was founded in 1981. At the time, retailers had to get a telephone authorization on most transactions, and there was little specialized equipment for immediate processing of transactions on the market. VeriFone had reached more than half the market for retail transaction processing terminals by 1990 and had become the industry leader in new products for specialized markets. The company is today believed to have about 65 percent of a market that is continuing to expand into new areas. Revenue projects for 1993 are $270 million. In recent years VeriFone has found new markets internationally and in retail sectors that have not previously used transaction ..."

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