Toyota as a Global Corporate Citizen Case Study by Jay Writtings LLC

Toyota as a Global Corporate Citizen
A close look at Toyota's incredible success as a global corporate power.
# 119960 | 1,347 words | 2 sources | APA | 2010 | US
Published on May 31, 2010 in Business (Companies) , Business (Management) , Business (Marketing)


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Description:

The paper outlines Toyota's international marketing strategies and focuses on Toyota's expansion to the American market. The paper discusses the introduction of Toyota automobiles in 1957, the company's partnership with General Motors and its growing profitability in America today. The paper highlights how Toyota is a "good corporate citizen" of every country in which it does business, since it respects and engages the culture and communities in which it markets its products. The paper asserts that these strategies, combined with Toyota's traditional team-oriented and methodology based management, have created a company that can deliver high quality products in an efficient business model.

Outline:
Abstract
Toyota International Marketing Strategies
Toyota's Social Conscience
A Case Study: Toyota in America
Social Factors Influence U.S. Auto Sales
Toyota in Joint Venture with General Motors
Toyota in America Today
Toyota in Other Countries
Other Aspects of Toyota Management Style

From the Paper:

"Toyota's incredible success as a truly global corporate power can be attributed to many factors, but the one that sets it apart is its emphasis upon being a "good corporate citizen" of every country in which it does business. By respecting and engaging the culture and communities in which it markets its products, Toyota minimizes concerns over the import status of its products. In the countries where Toyota has established large manufacturing operations, these investments have even given the company favored status in state and local communities as a large employer. These strategies, combined with Toyota's traditional team-oriented and methodology based management have created a company which can deliver high quality products in an efficient business model."

Sample of Sources Used:

  • Toyota.com website. (2005). Annual Report. Retrieved December 18, 2005 from: http://www.toyota.co.jp/en/ir/library/annual/2005/.
  • Toyota.com website. (2005). Corporate Profile. Retrieved December 18, 2005 from: http://www.toyota.co.jp/en/pdf/toyota_world/2005/toyota-pdf.pdf.

Cite this Case Study:

APA Format

Toyota as a Global Corporate Citizen (2010, May 31) Retrieved November 17, 2019, from https://www.academon.com/case-study/toyota-as-a-global-corporate-citizen-119960/

MLA Format

"Toyota as a Global Corporate Citizen" 31 May 2010. Web. 17 November. 2019. <https://www.academon.com/case-study/toyota-as-a-global-corporate-citizen-119960/>

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