The New Dimension of Online Games
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This paper looks at the organization Linden Lab and explains how it is building 3-d software and hardware products based on virtual reality and the use of streaming media. The paper examines Linden Lab's strategy, vision, marketing strategies and competition. The paper highlights the importance of the company understanding its customers and creating suitable marketing strategies.
From the Paper:"Information technology has revolutionized the way we live today. Information technology has entered our homes, offices and educational institutions. One of the most vital areas of development in the Internet is E-commerce. The concept is simple, we can send an email to the nearest grocery shop for our daily grocery needs. The information would be sent to the grocery shop through the Internet and be delivered on our door step. E-commerce goes beyond this. Corporate firms can float their tenders and projects through Internet. The vendors, management consultants and other business associates can discuss projects and other business issues online. All these facilities are possible because of E-commerce.
"Linden Lab, located in downtown San Francisco, is a privately run organization that is revolutionizing the computer industry by building 3-d software and hardware products based on virtual reality. The software is designed to make interactive games and simulations that act in real time."
Cite this Case Study:
The New Dimension of Online Games (2003, September 22) Retrieved October 01, 2023, from https://www.academon.com/case-study/the-new-dimension-of-online-games-34372/
"The New Dimension of Online Games" 22 September 2003. Web. 01 October. 2023. <https://www.academon.com/case-study/the-new-dimension-of-online-games-34372/>