The Kodak Company Case Study by supercalifragilistic

The Kodak Company
A marketing perspective of the Kodak Company.
# 98141 | 2,354 words | 9 sources | MLA | 2007 | US
Published on Sep 09, 2007 in Business (Companies) , Business (Marketing)

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The paper discusses how, although Kodak is known for its wide range of photographic film products, the company has focused in recent years on three main businesses: digital photography, health imaging and printing. The paper discusses the marketing and process improvement initiatives that Kodak has successfully implemented, including an analysis of its promotion, pricing, distribution and products.

Kodak Products, Pricing & Promotion
Kodak's Marketing Strategy
Kodak Restructuring

Sample of Sources Used:

  • Bass, B.M. (1996). A new paradigm of leadership: An inquiry into transformational leadership. Alexandria: U.S. Army Research Institute for the Behavioral and Social Sciences.
  • Bellis, M. (2007). History of the Digital Camera. Retrieved April 3, 2007, from
  • Christensen, C. & Anthony, S. (2007). Will Kodak's New Strategy Work?. Retrieved March 31, 2007, from
  • Fiol, R.J. & Luch, C.H. (1992). The influence of individual differences on the perception and categorization of leaders. Leadership Quarterly, 3, 55-66.
  • Lord, R. & Maher, K. (1991). Leadership and Information Processing: Linking Perceptions and Performance. Boston: Unwin-Everyman.

Cite this Case Study:

APA Format

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MLA Format

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