The Daimler-Benz/Chrysler Corporation Merger Case Study by Research Group

The Daimler-Benz/Chrysler Corporation Merger
This paper examines the merger of Daimler-Benz and Chrysler Corporation and the ramifications brought about by this organizational change.
# 26018 | 1,170 words | 4 sources | APA | 2002 | US
Published on May 04, 2003 in Business (Companies) , Business (Administration) , Business (Management)

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This paper explains that when Daimler-Benz and Chrysler Corporation announced their merger, much was made of the synergy which would result from the combination of these two automotive giants. However, the results of the merger have been less positive than originally anticipated. The author points out that one of the problems is that the companies came from two different countries and cultures. The author concludes that an integration plan would have helped the organization avoid some of the problems that it has encountered.

Table of Contents
Description of Organizations
Expectations of Merger
Changes Brought About by Merger
Resistance to Change

From the Paper:

"Initially, the goal was to integrate the two companies as quickly as possible, and the company was run with two co-chairmen: Juergen Schrempp (of Daimler) and Robert Eaton (of Chrysler). This co-chairmanship was designed to help allay fears that the company would be undergoing significant shifts in corporate culture immediately. However, the company also established the Automotive Council, which is a panel of executives from the company's three separate automotive divisions. The Automotive Council is responsible for finding ways to combine operations and achieve significant savings from the synergies which are expected to result from the merger. Merger savings of $1.4 billion realized during the first year of the merger are generally attributed to short-term projects."

Cite this Case Study:

APA Format

The Daimler-Benz/Chrysler Corporation Merger (2003, May 04) Retrieved July 06, 2022, from

MLA Format

"The Daimler-Benz/Chrysler Corporation Merger" 04 May 2003. Web. 06 July. 2022. <>