The Coca-Cola Company and the Soft Drinks Industry Case Study by Master Researcher

The Coca-Cola Company and the Soft Drinks Industry
A case study of the Coca-Cola company and the industry it operates in.
# 43013 | 2,695 words | 6 sources | APA | 2002 | US
Published on Oct 19, 2003 in Business (Companies) , Business (Management)

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This paper provides a strategic profile and strategic analysis and looks at the present state of the company in today's competitive soft drink market. The paper also provides a SWOT analysis of Coca-Cola and considers the strategic alternatives available to the company.

Strategic Profile and Strategic Analysis Purpose
Situation Analysis
SWOT Analysis
Strategic Alternatives
Strategic Alternative Choice
Strategic Alternative Implementation

From the Paper:

"Most people know that Coke's largest competitor is Pepsi Cola. These two competitors have been battling it out for years, and the lion's share of the market is divided between these two firms. As a whole, however, the global soft drink industry is intensely competitive. "Producers compete not only for consumer acceptance, but also for shelf space in supermarkets and for maximum marketing efforts by multibrand licensed bottles. Competition may take the forms of pricing, packaging, the introduction of new products and advertising campaigns. While brand loyalty is reasonably high, consumers are not only price sensitive, but also sensitive to changes in brand image. Coca-Cola, for instance, tried to update its image with a slightly different flavour with new packaging. While some segments of the market took to the changes, decreased market share forced Coca-Cola to re-introduce its original product. For this reason, Coca-Cola has had to increase its product line along different brands that do not compete directly with their Coca-Cola brand. Other companies have had to follow the same path."

Cite this Case Study:

APA Format

The Coca-Cola Company and the Soft Drinks Industry (2003, October 19) Retrieved July 06, 2022, from

MLA Format

"The Coca-Cola Company and the Soft Drinks Industry" 19 October 2003. Web. 06 July. 2022. <>