The Campbell Soup Company Case Study by Master Researcher

This paper discusses the Cambell Soup Company and its performance in its three lines of business. It looks at how recently, the company has experienced poor performance in the domestic market, while sales are skyrocketing in overseas markets. A nine-cell matrix is used in this paper to determine where improvements need to be made including diversifying portfolio of products, focusing efforts on product promotion, and tapping into the "carb conscious" market.