SWOT Analysis of 7-Eleven
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This paper provides a SWOT analysis of 7-Eleven, Inc., one of the biggest growing retailer operated convenience stores. The paper examines the strengths, weaknesses, opportunities and threats facing the organization, and finds that although there are several weaknesses, the organization has motivated and satisfied employees, an appropriate organizational structure, achievable goals and a proper brand name. The paper also discusses how 7-Eleven Inc. operates in an extremely competitive environment but has numerous opportunities for development. The paper looks at the future plans of 7-Eleven and includes recommendations for the organization.
From the Paper:"The company has gained the name of being the largest company in dealing with convenience stores regarding franchising and licensing. It has spread locations of more than 39,000 and has moved ahead of 1000 retail stores than its competitors (Fine, 2009). The mission statement of 7-Eleven is to provide an absolute range of products to highly aware customers facing moment constraints in a relaxing and enjoyable environment. The stores of the company are being operated almost in 18 countries and the spread is organized according to per capita basis in these countries. The company has around 45,000 employees in its retail store chains; this huge number of employees is well trained to comply with customers' various needs.
"The company's consistent performance and active service relates to rather successful franchising activities. The company has been consistently ranked among the low cost and fastest growing. The strength of the company is that store decoration is done in a modern way with superior theme (7-Eleven Official Website, 2013). The presence of a substantial store space attracts both new and existing customers. 7-Eleven Inc. is a customer oriented company and has tracked customers' behavior and needs in order to provide them with different product lines."
Sample of Sources Used:
- 7-Eleven Official Website. (2013). Retrieved July 22, 2013, from http://corp.7-eleven.com/
- Fine, L. G. (2009). The SWOT analysis: Using your strength to overcome weaknesses, usingopportunities to overcome threats. New York: Create Space Independent Publishing Platform.
- Goldglantz, H. F. (2012). Take a SWOT at yourself. Pest Management Professional, 80(1), 5253.
- Vass, K. (2005). A solid marketing plan begins with SWOT. Textile World, 155(4), 18-19.
Cite this Case Study:
SWOT Analysis of 7-Eleven (2014, January 10) Retrieved May 25, 2022, from https://www.academon.com/case-study/swot-analysis-of-7-eleven-153784/
"SWOT Analysis of 7-Eleven" 10 January 2014. Web. 25 May. 2022. <https://www.academon.com/case-study/swot-analysis-of-7-eleven-153784/>