Supply Chain Strategy of Dell Computers Case Study by Nicky

A literature review on the business model and supply chain strategy of Dell Computers.
# 147189 | 3,015 words | 7 sources | APA | 2010 | US
Published on Feb 28, 2011 in Business (Companies) , Business (Management)

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The paper outlines the Dell company's business model and looks at the company's e-business strategy, inventory management approach and relationship with suppliers and supply chain management. The paper discusses how Dell is building a lean, agile chain and how the company is currently concentrating on five primary growth priorities to allow it to remain competitive in an increasingly globalized marketplace. The paper concludes with the recommendation that the company take careful steps to ensure that it does not allow its growth to outpace its ability to remain true to its core business model. This paper contains figures and tables.

Dell's Business Model
E-Business Strategy and Information Technology
Dell's Inventory Management
Relationship with Suppliers and Supply Chain Management
Other Technologies Utilized to Build a Lean, Agile Chain
Dell's Competitive Strategy
Recommendations for Improvement

From the Paper:

"The company's business model also features various peripherals such as flat panel monitors and projectors, printers, televisions, laptop accessories, networking and wireless products, power adapters, digital cameras, and scanners; beyond this vast smorgasbord of computer-related products, the company also provides consultation services for infrastructure development, asset recovery and recycling services, deployment services, training services, support services, and managed services (Dell). Moreover, Dell has expanded its core business model to include a variety of in-house and third-party financing options for its business and private consumers alike, as well as asset management and various other customer financial services (Dell)."

Sample of Sources Used:

  • Boyer, K. K., Frohlich, M. T. & Hult, G. M. (2005). Extending the supply chain: How cutting- edge companies bridge the critical last mile into customers' homes. New York: AMACOM.
  • Dell corporate profile. (2009). Yahoo! Finance. [Online]. Available: q/pr?s=DELL.
  • Dell, Inc. stock performance. (2009). Yahoo! Finance. [Online]. s=DELL.
  • Fields, G. (2004). Territories of profit: Communications, capitalist development, and the innovative enterprises of G.F. Swift and Dell Computer. Stanford, CA: Stanford University Press.
  • Form 10-Q. (2008, December 4). Edgar Online. [Online]. Available: 081204/dell10-q.html.

Cite this Case Study:

APA Format

Supply Chain Strategy of Dell Computers (2011, February 28) Retrieved January 28, 2022, from

MLA Format

"Supply Chain Strategy of Dell Computers" 28 February 2011. Web. 28 January. 2022. <>