Supermarket Chains To Ban "Alcopops" Case Study

Supermarket Chains To Ban "Alcopops"
A report from a TESCO manager discussing whether or not to enforce a ban on alcopops in their own stores.
# 118551 | 938 words | 7 sources | APA | 2006 | GB
Published on Feb 07, 2010 in Business (Management) , Business (Consumer Behavior) , Business (Business Plans)

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This paper presents a report written by a manager at TESCO, a big British supermarket chain. The paper presents the manager's advice for the board regarding the issues that should be considered in order to come to a decision about whether to enforce a ban on alcopops in Tesco stores. The paper examines alcopops and discusses the negative aspects and ethical problems with the product.

Table of Contents:
Terms of reference
Procedures and methods

From the Paper:

"It definitely looks like harder fines for drunk teenagers, or probably for their parents, would be the only solution for this social problem. In this way, parents of teenagers, teenagers themselves and supermarkets have a fair chance to get what they want. In conclusion it is up to the parents to look after their children and to educate them to become more aware of the consequences of exaggerated alcohol consumption and they are the ones that should be called to account for the alcohol excesses of their children."

Sample of Sources Used:

  • Ball, D. and O'Connell, V. 2006.Mixed Companies: as young women drinkmore, alcoholsales, concerns rise. The Wall Street Journal. Oct 15 p1.
  • Capon, C. (2004; chapter 8; pg 286). Understanding Organisational Context. Harlow. Prentice Hall. Wighton, D., Halligan, L., and Wright, R.
  • The facts: Youth and alcohol (Jan 14, 2002; pg 3).The Guardian. Manchester (UK). EBS - L database. Available URL: viewed: September 24, 2006
  • The Financial Times. (June 14, 1997). Leading supermarket chains to ban 'alcopops'
  • Researchers from University of Twente (November 14, 2005) Available URL: Date viewed : Sepember 24, 2006

Cite this Case Study:

APA Format

Supermarket Chains To Ban "Alcopops" (2010, February 07) Retrieved March 26, 2023, from

MLA Format

"Supermarket Chains To Ban "Alcopops"" 07 February 2010. Web. 26 March. 2023. <>