Strategy, Practices and Culture of Southwest Airlines Case Study by Kien

Strategy, Practices and Culture of Southwest Airlines
An in-depth examination of Southwest Airlines, including its core strategies, values and culture.
# 153585 | 4,158 words | 12 sources | APA | 2013 | KE
Published on Jul 02, 2013 in Business (Companies) , Business (Management) , Aviation, Aeronautics (General)

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The paper details the impressive aspects about Southwest Airlines, its management team and the key policies, procedures, operating practices and core values underlying the implementation of its low cost strategy. The paper identifies the key elements of Southwest's culture and discusses the approaches and operating practices crucial in the execution of the company's strategy. The paper points out weaknesses or problems at Southwest and concludes with recommendations to Gary Kelly, the chief executive officer (CEO) and president of the company.

Company Overview
Impressive Aspects about Southwest Airlines
Southwest Management and the Company Strategy
Key Policies, Procedures, Operating Practices, and Core Values Underlying the Implementation of the Low Cost Strategy
Key Elements of Southwest's Culture
Approaches and Operating Practices Crucial in Strategy Execution
Weaknesses or Problems at Southwest Airlines
Recommendations to Gary Kelly

From the Paper:

"Southwest Airlines is the largest air transport company in the United States which was founded jointly by Herb Kelleher and Rollin King in 1967 and it is headquartered at Dallas Texas (Southwest Airlines Co, 2009). The airlines has established itself as one of the leading domestic couriers with an annual flight record of about 100 million passengers to varied destinations and major cities throughout the united states. Additionally, the firm accounts for approximately 3,200 flights per day across 72 major cities in the country and abroad. In terms assets, southwest airlines has the youngest aircraft fleets in the United States comprising of Boeings 737s and other world class airplanes amounting to over 548 hundred with an estimated age of about 11 and a half years on average (Southwest Airlines, 2011).
"Today the firm is headed by Gary Kelly who is the chief executive officer (CEO) and the president of the company besides being the chairman of the board in the company. Registered in the New York Stock Exchange as LUV, the Southwest Airlines Company was ranked number one of all the domestic couriers in the United States in 2003. In terms of profitability, the company has been the most consistently profitable airline in the United States with the release of its 2010 financial year results marking its 38th year of consecutive profitability. Additionally, Southwest Airlines Company surpassed the revenue mark of a billion dollars in the year 1989 which saw to its ranking as a major airline (Southwest Airlines, 2011)."

Sample of Sources Used:

  • AssociatedPress. (2011). Another Southwest Airlines flight diverted . Retrieved May 10, 2011, from
  • AssociatedPress. (2011, May 6). Southwest Airlines traffic rises 8.7 percent. Bloomberg Business Week .
  • Casey, K. P. (2011, May 9). Southwest Airlines Company. New York Times .
  • Gittell, J. H. (2005). The Southwest Airlines way:using the power of relationships to achieve high performance. London: McGraw-Hill Professional.
  • Hoffmann, S. (2007). The Low-cost Airline Ryanair: A Critical Evaluation of the Ryanair. Munich: GRIN Verlag.

Cite this Case Study:

APA Format

Strategy, Practices and Culture of Southwest Airlines (2013, July 02) Retrieved April 12, 2024, from

MLA Format

"Strategy, Practices and Culture of Southwest Airlines" 02 July 2013. Web. 12 April. 2024. <>