Strategic Plan: Wimm-Bill-Dann
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The following analysis uses a case study to analyze the strategic management of Wimm-Bill-Dann. The paper uses information from the case study to do a critical analysis of the strategic plans and objectives of the company since its inception. The analysis also entails a detailed strategic plan of the company from 2005-2010, to make recommendations and evaluate them.
From the Paper:"According to Steiner, there in no set of rules or system that an organization can adopt and consider it strategic planning, instead strategic planning and development is unique characteristics that fit an organization (Steiner 12). Will-Bill-Dan (WBD) was created in 1992 and currently has the largest market share in the dairy and juice market in Russia. The product range is over 1,100 types of dairy products and over 170 types of juices. WBD has continued its expansion and has major stakes in the Ukrainian market for..."
Cite this Case Study:
Strategic Plan: Wimm-Bill-Dann (2007, December 01) Retrieved August 08, 2022, from https://www.academon.com/case-study/strategic-plan-wimm-bill-dann-131542/
"Strategic Plan: Wimm-Bill-Dann" 01 December 2007. Web. 08 August. 2022. <https://www.academon.com/case-study/strategic-plan-wimm-bill-dann-131542/>