Strategic Plan: Sony Corporation Case Study by ResearchRiter

Strategic Plan: Sony Corporation
A strategic plan for the Sony Corporation to improve its bottom line.
# 121700 | 7,750 words | 72 sources | APA | 2008 | US
Published on Dec 01, 2008 in Business (Companies)


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Description:

This paper discusses the serious damage sustained by Sony Corporation to its product quality, customer service, and reputation for honesty and integrity, that need to be addressed if Sony is to retain its supremacy. This strategic plan details the company's strengths, weaknesses, opportunities, and threats, proposing an approach for leveraging them to recoup the company's good standing, as well as its bottom line.

From the Paper:

"Sony Corporation is in its industry with years of integrity and high quality behind its well-recognized brand name. Recently, however, it has sustained serious damage to its product, quality, customer service and reputation for honesty and integrity that need to be addressed if Sony is to retain its supremacy. This strategic plan details the company's strengths, weaknesses, opportunities and threats, proposing an approach for leveraging them to recoup the company's good standing as well as its bottom line. After years of superior products..."

Cite this Case Study:

APA Format

Strategic Plan: Sony Corporation (2008, December 01) Retrieved December 06, 2021, from https://www.academon.com/case-study/strategic-plan-sony-corporation-121700/

MLA Format

"Strategic Plan: Sony Corporation" 01 December 2008. Web. 06 December. 2021. <https://www.academon.com/case-study/strategic-plan-sony-corporation-121700/>

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