Strategic Marketing for Imagination Entertainment Case Study by Masters

Strategic Marketing for Imagination Entertainment
A strategic management approach for the Imagination Entertainment company.
# 154280 | 2,982 words | 19 sources | 2013
Published on Oct 25, 2015 in Business (General)

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From the Paper:

"The current marketing strategy is more focused on handling the operations from the head office. However, the proposed structure will demand more focus of the marketing strategy nation wise. The segments will remain the same for the products for the characteristics related to gender, age, and behavior as well. However, the better marketing plan can be built up based on the geographic location, as the operations and plans will be built up by the marketing department of the Country head office. The company can enjoy control over the market by this approach. The pricing too can be made on the basis of the economic conditions of the geographic location.
"Expected Results: The proposed structure will cost for the organization in the initial stages though, it will act as a cost saving method in the long term. The costs associated for the implementation would be the cost for building the new associate team for the IE. The process will require the ample amount of time by the Human Resource Department. The costs, once incurred, would act as a catalyst for the growth of the organization. The outcomes are expected for the organization in the long run. The maintenance of the organizations' management activities will no longer be a hurdle and the scope of expansion will be supported by this strategy as well.
"Implementation Process: The implementation of the solution will take time in being deployed. The solution will start from recruiting the new team for the departments located at various locations and assigning the associated tasks to them. The implementation will take the current activities into consideration and need to be done accordingly. The current system with the clientele should be assigned to the new system in a proper manner.
"The Outcomes Expected: The example can be taken from the China's state owned vertical pyramid structure for the majority of firms which are highly bureaucratic and information transmission is quite bad; the decentralization has proved quite effective for them (Cremer, 1995; Aghion and Tirole, 1997; Baker, Gibbson and Murphy, 1999)."

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