Strategic Marketing at the Picture Rooms Case Study by Mira

Strategic Marketing at the Picture Rooms
An examination of the strategic marketing activities at The Picture Rooms, a Dublin-based photography gallery.
# 153783 | 4,115 words | 12 sources | APA | 2013 | IE
Published on Jan 10, 2014 in Business (Companies) , Business (Marketing)


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Description:

The paper provides a segmentation, targeting and positioning (STP) analysis of The Picture Rooms, as well as a branding and stakeholder analysis. The paper finds that the organization makes ongoing efforts to satisfy the strict demands and expectations of clients, but there are gaps when it comes to its employees. The paper reviews an employee opinion and satisfaction survey that sheds light on the organizational climate and market position of the company, and includes several recommendations for the organization's marketing strategy. The paper concludes that The Picture Rooms is a new photography gallery with substantial potential for attaining greater success in the future. The paper includes an employee opinion and satisfaction survey as an appendix to the paper.

Outline:
Introduction
Business Philosophy
Segmentation, Targeting, Positioning (STP)
Branding
Stakeholder Analysis
Recommendations
Conclusion

From the Paper:

"The Picture Rooms is a newly opened photography gallery in Dublin City. It has been working since mid 2011 and it represents a relevant addition to Temple Bar, Dublin (Bio-The Picture Rooms, 2013). Its business philosophy adheres to the idea of combining the unique features and capacities of a photography studio and a gallery. In this way, the Picture Rooms demonstrates a rather simple and creative business philosophy focused on targeting different customer segments in the cosmopolitan city of Dublin. Photographers Martin O'Leary and Aidan Beatty own and effectively run the Picture Rooms. In an attempt to consider the business philosophical aspects of the company's strategy, it is important to note that two relevant dimensions dominate it, in particular the idea to capture various photography images of individuals and to present different photography products for selling. Visitors of the Picture Rooms are enabled with a unique opportunity to experience distinct forms of contemporary art in the heart of Dublin City.
"The owners and photographers of the respective photography gallery constantly make sure to represent a creative approach towards the diverse needs and expectations of clients. As an integral part of the business philosophy of the Picture Rooms, O'Leary and Beatty are extensively committed to satisfy the strict demands of clients that emerge as one of the assets of the company (Bio-The Picture Rooms, 2013). The Picture Rooms is an organisation that succeeds in offering different services to its customers, which means that its business philosophy is solely oriented towards satisfying their tastes in terms of art. The photographers running the company are extremely passionate to engage in new projects and challenges. Therefore, they accept every photography assignment with strong willingness to comply with the clients' specific requirements (The Picture Rooms, 2013). At the same time, they allow other contemporary artists to exhibit their artworks in the gallery."

Sample of Sources Used:

  • Bio-The Picture Rooms, 2013. The Picture Rooms. [online] Available at:<http://www.thepicturerooms.com/Pages/Bio/26152578_DWGWgX> [Accessed 17 April 2013].
  • Bradley, F., 2005. International marketing strategy. Essex, England: Pearson Education.
  • Hassan, S. S., Craft, S. and Kortam, W., 2003. Understanding the new bases for global marketsegmentation. Journal of Consumer Marketing, 20(5), pp. 446-462.
  • Hassan, S. S. and Craft, S., 2005. Linking global market segmentation decisions with strategicpositioning options. Journal of Consumer Marketing, 22(2), pp. 81-89.
  • Kalafatis, S. P., Tsogas, M. H. and Blankson, C., 2000. Positioning strategies in business markets. Emerald, 15. DOI: 10.1108/08858620010349501

Cite this Case Study:

APA Format

Strategic Marketing at the Picture Rooms (2014, January 10) Retrieved May 25, 2022, from https://www.academon.com/case-study/strategic-marketing-at-the-picture-rooms-153783/

MLA Format

"Strategic Marketing at the Picture Rooms" 10 January 2014. Web. 25 May. 2022. <https://www.academon.com/case-study/strategic-marketing-at-the-picture-rooms-153783/>

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