Starbucks Case Study Case Study by Top Papers

This paper relates that Starbucks is the recognized dominant player in the coffee retail service industry worldwide. The paper reveals that there are no significant competitors internationally, with the primary competition coming from local/regional coffee retailers, as well as companies marketing specialty coffees to supermarkets. The paper then discusses how while this would appear to be an enviable industrial context in terms of competition, Starbucks is confronted by 3 key issues whose successful resolution will define the long-term success of Starbucks.