Starbucks and Organizational Communication Case Study by kompot

In this article, the writer notes that for the last two decades, Starbucks has grown swiftly from a small coffee retailer to the world's largest coffee chain, helping create a large, growing market for premium coffee, building one of the world's most recognized brands, and forging a new business model based on respect for employees and customers and responsible corporate citizenship. This study discusses these issues in the context of communication, leadership, power and corporate culture and the impact of Starbucks rise and its recent problems. The writer also explores the concept of motivation, different motivational theories and details some of the motivational tools used and the employees' relation to the organizational communication. The writer concludes that leadership, power and corporate culture are integral components of organizational communication; and highlights their potential impact on the organization survival and success in the recent, challenging times.

Outline:
Abstract
Organizational Commitment and Communication
Starbucks and its Leadership
Bases of Power and Communication
Motivation Theories Fit into the Starbucks' Culture
Conclusions and Recommendations
References