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This paper takes a look at the 'coffee culture' of our generation with the understanding that the Cafe is an alternative to bars or pubs. This paper takes a specific look at the Starbucks chain, the history of Starbucks and how Starbucks became the leader of coffee products in the USA.
From the Paper:"Cafes are linked to social purposes in that they are places of relaxation where coffee stimulates conservation. They very consciously serve as an alternative to bars. The focus in this paper is Starbucks, a specific alternative among cafes such as Second Cup, Timothy's or Java Jive. Several notable features distinguish Starbucks from other coffee shops. Starbucks began by developing an Espresso Roast coffee which eventually became the leading coffee product in the United States. Quality standards are judged by aroma and flavor, and employees are equipped with the best available technical expertise."
Cite this Case Study:
Starbucks (2005, December 01) Retrieved May 23, 2022, from https://www.academon.com/case-study/starbucks-86198/
"Starbucks" 01 December 2005. Web. 23 May. 2022. <https://www.academon.com/case-study/starbucks-86198/>