Starbucks Case Study by Research Group

This paper assesses the strategy of Starbucks, purveyor of coffee and tea, within the framework of the strategic management model.
# 27686 | 2,095 words | 11 sources | APA | 2002 | US
Published on Jun 16, 2003 in Business (Companies) , Business (Management) , Business (Marketing)

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This paper uses the strategic management model to evaluate Starbucks? management strategy, whose basic mission is to provide the highest level of service in their industry through people. The paper explains that Starbucks monitors the progress of the company?s strategy through a continuous review of progress towards objective attainment. The author believes that Starbucks performs best when the company adheres closely to the core business activity of the corporation.

Table of Contents
Executive Summary
Assessment within the Framework of the Strategic Management Model
Company Mission and Social Responsibility
External Environment
Internal Analysis
Strategic Analysis and Choice
Long-term Objectives
Generic and Grand Strategies
Short-Term Objectives and Reward System
Functional Tactics
Policies That Empower Action
Restructuring, Reengineering and Refocusing the Organization
Strategic Control and Continuous Improvement

From the Paper:

"Starbucks is an American corporation that emphasized North American markets for most of its existence. Corporate strategy now considers markets beyond North America, with a special focus on continental Europe. The countries of continental Europe have imported most of their coffee over the past 100 years from Africa. The stronger flavor of African coffee preferred by continental European consumers does not bode well for the international coffee trader who hopes to introduce the milder Central and South American coffees to the region. Starbucks, however, has contracts with specific plantations located in Central America, where the company can exercise a great deal of control over the quality of the product."

Cite this Case Study:

APA Format

Starbucks (2003, June 16) Retrieved October 29, 2020, from

MLA Format

"Starbucks" 16 June 2003. Web. 29 October. 2020. <>