"Starbucks" Case Study by The Research Group

"Starbucks"
Examines this coffee firm's management, employee loyalty, service, expansion, social responsibility; including the writer's personal views and interview with a store manager.
# 14386 | 1,800 words | 4 sources | 1999 | US
Published on Jul 21, 2003 in Business (Companies) , Business (Industries) , Business (Marketing)


$19.95 Buy and instantly download this paper now

Description:

Starbucks has become the premiere specialty coffee retailer, operating more than 2,000 coffee shops in a variety of locations in Asia, Canada, the UK, and the United States, including office buildings, shopping centers, airport terminals, and supermarkets.

From the Paper:

"INTRODUCTION
Starbucks has become the premiere specialty coffee retailer, operating more than 2,000 coffee shops in a variety of locations in Asia, Canada, the UK, and the United States, including office buildings, shopping centers, airport terminals, and supermarkets. Starbucks sells coffee drinks and beans, fresh pastries, and other food items and beverages as well as mugs, coffeemakers, coffee grinders, and storage containers. The company also sells its beans to restaurants, airlines, and hotels, and it offers mailorder and online catalogs. Starbucks has expanded into coffee ice cream (with Dreyer's) and makes Frappuccino, a bottled coffee drink (with PepsiCo).

Starbucks was a small company with only four stores when Howard Schultz went to work for the company in Seattle in 1982."

Cite this Case Study:

APA Format

"Starbucks" (2003, July 21) Retrieved September 19, 2019, from https://www.academon.com/case-study/starbucks-14386/

MLA Format

""Starbucks"" 21 July 2003. Web. 19 September. 2019. <https://www.academon.com/case-study/starbucks-14386/>

Comments