Starbucks Case Study by cee-cee

Starbucks
An analysis of the manner in which the "Starbucks" company and its employees connect with their customers and their respective communities.
# 107771 | 1,511 words | 3 sources | APA | 2008 | US
Published on Sep 12, 2008 in Business (Companies) , Business (Marketing) , Business (Consumer Behavior)


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Description:

The paper discusses the Starbucks company as an example of how to use marketing strategies not only to gain customer loyalty, but also to connect with the local community. The paper highlights the Starbucks' unique set of marketing strategies which has gained success in the coffee industry. Starbucks has achieved the most important elements of advertising in connecting with customers on a very personal level. The paper highlights how with research and targeted marketing methods, the company provides its customers with a quality product that ensures returning customers. The paper confirms that Starbucks is one of the unique companies in terms of unconventional and targeted marketing.

Sample of Sources Used:

  • Allison, Melissa. 2006. Starbucks takes unique approach to marketing. Seattle Times. Oct. 12. http://seattletimes.nwsource.com/html/businesstechnology/2003300353_events12.html
  • Hanft, Adam. 2007. What you can learn from Starbucks. Inc.com. http://www.inc.com/resources/marketing/articles/20050401/starbucks.html
  • Moore, John. 2006. Marketing lessons from Starbucks. Nov. 7. http://www.hear2.com/2006/11/john_moore_auth.html

Cite this Case Study:

APA Format

Starbucks (2008, September 12) Retrieved December 06, 2019, from https://www.academon.com/case-study/starbucks-107771/

MLA Format

"Starbucks" 12 September 2008. Web. 06 December. 2019. <https://www.academon.com/case-study/starbucks-107771/>

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