Starbuck's Ethical Business Conduct Case Study by Jay Writtings LLC

Starbuck's Ethical Business Conduct
A case study examination of how Starbuck's ethical business conduct has benefited their business.
# 119019 | 1,409 words | 6 sources | MLA | 2010 | US
Published on Mar 25, 2010 in Business (Companies) , Business (Applied Operations) , Ethics (General)

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This paper discusses the benefits of ethical business conduct. The paper suggests that when it comes to coffee, the industry is saturated, however one company, Starbucks, has risen above the pack through their extremely ethical, and highly publicized, business practices, both in regards to their sourcing, and their treatment of their employees. The paper focuses on the ethical business practices of Starbucks and how it has benefited their business.

Table of Contents:
The Ethical Dedication of Starbucks
Framework for Ethical and Economic Success
The Ethical Supply Chain Practices of Starbucks

From the Paper:

"The final principle which Starbucks operates by is that it must be recognized that profitability is essential to their future success. (Starbucks) Schultz in his founding of Starbucks understood that positioning his company as devoted to ethical practices would win him over more customers and thereby increase in sales and profits, fulfilling both the prerequisites for profit, and laudable ethical behavior. Given the choice, it is important that companies understand and recognize the importance of satisfied customers on brand loyalty and profitability, while human resource managers have likewise come to understand that satisfied employees have a great deal of influence on customer satisfaction. (Wells 87) Starbucks employees are beyond satisfied, in that their benefits packages, as mentioned above, are rather generous and quite above the industry standard."

Sample of Sources Used:

  • Wells, Rebecca M. J. "" Academy of Management Perspectives. 21.3, pp. 87-89.
  • "Mission Statement." Starbucks Corporation. Retrieved on 22 February 2008, from:
  • Wells, Rebecca M. J. "" Academy of Management Perspectives. 21.3, pp. 87-89.
  • Hanks, Richard D. "Listen and Learn." Restaurant Hospitality. 91.8, pp. 70-72.
  • Weber, James; Gerde, Virginia W. "Organizational Ethics Audit Model: Six Components to Assess an Organization's Program." Provided Source.

Cite this Case Study:

APA Format

Starbuck's Ethical Business Conduct (2010, March 25) Retrieved August 06, 2020, from

MLA Format

"Starbuck's Ethical Business Conduct" 25 March 2010. Web. 06 August. 2020. <>