"Sprint Corporation" Case Study by The Research Group

"Sprint Corporation"
A strategic analysis of this long-distance phone company. Examines its strengths and weaknesses, finances, wireless market, stocks, marketing and recommendations. Includes charts.
# 14914 | 3,150 words | 11 sources | 1999 | US
Published on Feb 18, 2003 in Business (Companies) , Communication (General)

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From the Paper:

"Executive Summary
Sprint Corporation evolved from a local telephone company based in the midwest and founded in the late 1800s. Through a strategy of growth through acquisition, the company expanded its operations into the south and eventually nationwide. The company went through several name changes, eventually becoming Sprint Corporation, and was characterized throughout its history by being an early adapter of technology in telecommunications. The company embraced dial-only service early, entered the long distance market with a fiber optics network immediately when AT&T was broken up, and has been a leader in wireless communications during the 1990s.

The company recently issued "tracking" stock for its wireless group (Sprint PCS) which trades separately from the rest of the company. This ..."

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