Southwest Airlines Case Analysis Case Study by ResearchRiter

Southwest Airlines Case Analysis
A case study of Southwest Airlines and its issues in the airline industry.
# 127421 | 750 words | 6 sources | APA | 2008 | US
Published on Dec 01, 2008 in Business (Companies) , Business (Industries) , Aviation, Aeronautics (General)

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This paper examines Southwest Airlines and its problems with trying to stay competitive in its industry and proposes two alternatives, then selects the best one, explaining why.

From the Paper:

"Southwest Airlines is a highly successful company that has gained an enthusiastic customer and employee base by following a four-pronged formula; keep costs low, fly only one model of airplane to minimize repair and maintenance costs, treat customers like royalty and treat employees even better. By negotiating excellent fuel hedging contracts, CEO Gary Kelly has enabled Southwest to pay less for jet fuel than its competitors, but a potentially contentious negotiation with Southwest pilots is on the horizon..."

Cite this Case Study:

APA Format

Southwest Airlines Case Analysis (2008, December 01) Retrieved April 18, 2024, from

MLA Format

"Southwest Airlines Case Analysis" 01 December 2008. Web. 18 April. 2024. <>