Southwest Airlines Case Analysis
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This paper examines Southwest Airlines and its problems with trying to stay competitive in its industry and proposes two alternatives, then selects the best one, explaining why.
From the Paper:"Southwest Airlines is a highly successful company that has gained an enthusiastic customer and employee base by following a four-pronged formula; keep costs low, fly only one model of airplane to minimize repair and maintenance costs, treat customers like royalty and treat employees even better. By negotiating excellent fuel hedging contracts, CEO Gary Kelly has enabled Southwest to pay less for jet fuel than its competitors, but a potentially contentious negotiation with Southwest pilots is on the horizon..."
Cite this Case Study:
Southwest Airlines Case Analysis (2008, December 01) Retrieved December 14, 2019, from https://www.academon.com/case-study/southwest-airlines-case-analysis-127421/
"Southwest Airlines Case Analysis" 01 December 2008. Web. 14 December. 2019. <https://www.academon.com/case-study/southwest-airlines-case-analysis-127421/>