Southwest Airlines Case Study by ABCs

Southwest Airlines
An assessment of Southwest Airlines' competitive strengths from an organizational behavioral perspective.
# 112897 | 2,312 words | 18 sources | APA | 2009 | US
Published on Mar 11, 2009 in Business (Companies) , Business (Management)

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The paper focuses on the role of decision-making, internal communications and the insightful and wise use of internal power and politics in terms of their impact on the long-term financial performance of Southwest Airlines. A five year analysis of key financial ratios and a five year net income analysis for Southwest Airlines are included in the appendix of this paper.

Decision-Making at Southwest Airlines Fuels a Unique Culture
Southwest Internal Communication
Southwest Airlines Power and Politics

From the Paper:

"There is a significant impact decision making, communications practices and strategies, and the effecting managing of power and politics within any company has on long-term financial performance. Organizational behavior strategies for attaining higher levels of effectiveness in decision making and leadership, clarity of internal communication, and insightful managing of internal power and politics are correlated to the ability of any organization to attain increasingly higher levels of revenues and profits. Southwest Airlines is an organization that illustrates the strength of the correlation between decision making, effective internal communications, and effective control of internal power and politics and long-term income and profitability."

Sample of Sources Used:

  • Leonard L. Berry, Venkatesh Shankar, Janet Turner Parish, Susan Cadwallader, Thomas Dotzel (2006). Creating New Markets through Service Innovation. MIT Sloan Management Review, 47(2), 56. Retrieved June 7, 2008, from ABI/INFORM Global database. (Document ID: 994490961).
  • Terry Bacon (2004). You are how you behave: customers can't be fooled. The Journal of Business Strategy, 25(4), 35-40. Retrieved June 11, 2008, from ABI/INFORM Global database. (Document ID: 678131631).
  • Bovier, Connie (1993, June). Teamwork: The heart of an airline. Training, 30(6), 53. Retrieved June 12, 2008, from ABI/INFORM Global database. (Document ID: 827935).
  • Feldman, Joan M (1994, November). Structure. Air Transport World, 31(11), 30. Retrieved June 2, 2008, from ABI/INFORM Global database. (Document ID: 3112).
  • Freiberg, K. and Freiberg, J. (1996), Nuts: Southwest Airlines' Crazy Recipe for Business and Personal Success, Broadway Books, New York, NY.

Cite this Case Study:

APA Format

Southwest Airlines (2009, March 11) Retrieved September 26, 2021, from

MLA Format

"Southwest Airlines" 11 March 2009. Web. 26 September. 2021. <>