Setting up a Business: Healthy Alternatives, Inc. Case Study by Quality Writers

Setting up a Business: Healthy Alternatives, Inc.
An analysis of the founding, growth and development of Healthy Alternatives, Inc., focusing on company teamwork and communication between teams.
# 104997 | 2,437 words | 3 sources | APA | 2008 | US
Published on Jun 26, 2008 in Business (Companies)

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This paper discusses the setting up of a vitamin and supplement manufacturing company, named Healthy Alternatives, Inc. The paper discusses the various aspects of the organizational structure of the company. It then describes the growth and development of the company and focuses on communication between the various teams within the organization. The paper is written in the narrative form.

Table of Contents:
Organizational Structure
Sales and Marketing
General, Financial and Production Management
Learning Organization
My Company's Growth and Development
In-house, Inter-departmental Communication
The Cross-Departmental Teams
Superior Customer Service

From the Paper:

"The net result of my teams is that people in the company are able to work together in a proactive manner to optimize customer satisfaction. For example, the Fulfillment Team meets monthly and continuously refines not only computer systems, but also the physical systems and processes in the building. Their goal is clear and simple: to improve the level of customer service. They succeed in this to a large degree because the various departments are not isolated from each other; all staff are aware of the big picture, and of what they can do to facilitate our continuing success. I have found that the more the different departments communicate, the more everyone realizes that they can create more opportunities for our business, and increase our opportunities to sell. Thus, we all work together to take a pro-active approach to the customer."

Sample of Sources Used:

  • Jones, Coy A. (2000, Summer). Extraordinary customer service management: The critical success factors. Business Perspectives, 12(4): 26.
  • Nanus, Burt. (1996, May-June). Leading the vision team. The Futurist, 30(3): 21+.
  • SISU Web Page:

Cite this Case Study:

APA Format

Setting up a Business: Healthy Alternatives, Inc. (2008, June 26) Retrieved July 06, 2022, from

MLA Format

"Setting up a Business: Healthy Alternatives, Inc." 26 June 2008. Web. 06 July. 2022. <>