Service Marketing at FedEX Case Study by ResearchRiter

Service Marketing at FedEX
A discussion of the marketing strategies at Federal Express, Inc.
# 124532 | 250 words | 2 sources | APA | 2008 | US
Published on Dec 01, 2008 in Business (Companies) , Business (Marketing)


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Description:

A look at how Federal Express, Inc. has used acquisitions and technology to market itself as a server of mobile business professionals.

From the Paper:

"Federal Express was the originator of wide-spread, overnight delivery. Its old slogan used to be "When it absolutely, positively, has to be there overnight." In time, however, competition sprung up from carriers such as United Parcel Service. The United States post office took it one step further by offering in addition to overnight service, a lower cost day service which fit many people's needs. Simply providing overnight service was no longer enough to remain competitive. Individuals will use FedEx only on occasion. Businesses, however use..."

Cite this Case Study:

APA Format

Service Marketing at FedEX (2008, December 01) Retrieved May 30, 2020, from https://www.academon.com/case-study/service-marketing-at-fedex-124532/

MLA Format

"Service Marketing at FedEX" 01 December 2008. Web. 30 May. 2020. <https://www.academon.com/case-study/service-marketing-at-fedex-124532/>

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