Samsung Electronics Case Study

Samsung Electronics
An overview and SWOT analysis of Samsung Electronics.
# 148067 | 782 words | 1 source | MLA | 2011 | PK
Published on Aug 30, 2011 in Business (Companies) , Business (Management)

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This paper discusses how the strategy that Samsung is following to remain competitive in the market is continuous research and development and how this helps Samsung to develop new products before its competitors and attract new market share. The paper performs a brief SWOT analysis and concludes that Samsung is the market leader.

From the Paper:

"Samsung prices are very competitive to its competitors apart from one or two of their products. Samsung has always tried to remain competitive in terms of prices and this is a result that it is enjoying the highest market share in the industry. The company is competitively very strong when compared to its rivals. Its focus on "HOT DESIGN, Lower Prices" has yielded good reputation for the company and it has seen sky-rocketing growth both in the revenues and market share. The only strategic problem that the company must address is that they must move their production facilities to cheaper avenue of production like China or India. Most of the competitors Samsung has already done this and as a result are enjoying lower cost of production. So, in order to remain competitive in the long-run, Samsung should shift its production facilities to China or India, as part of a strategic plan, necessary for the growth of the firm."

Sample of Sources Used:

  • Richard L. DAFT. Management 5th Edition. The Dryden Publishing (1997)

Cite this Case Study:

APA Format

Samsung Electronics (2011, August 30) Retrieved April 18, 2021, from

MLA Format

"Samsung Electronics" 30 August 2011. Web. 18 April. 2021. <>