Room Air Fresheners For Malaysia Case Study by Jay Writtings LLC

Room Air Fresheners For Malaysia
A case study analysis of the opportunities for export of room air fresheners to Malaysia.
# 119013 | 1,430 words | 7 sources | MLA | 2010 | US
Published on Mar 24, 2010 in Business (Companies) , Business (Small)

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This paper presents a case study that discusses room air freshener products and whether they could become a profitable import for Malaysian distributors or local factories who would be licensed to produce FreshAir products. The paper discusses the opportunities for export and the Malaysian market and then looks briefly at a timetable for the company's expansion.

Table of Contents:
Statement of Overseas Opportunities
Sources of Data Collection
Preliminary Outline
Data on Malaysia
Current Economic conditions
Air Fresheners: A growing business domestically
Suggested timetable
Some conclusions

From the Paper:

"It is our expectation, based on the initial action plan, that once we are firmly established with Malaysian facilities, it will be easier to begin to market in neighboring countries. Eventually this could well include China and Japan, Taiwan, Singapore, Vietnam, Laos Cambodia and Thailand. However, this is a long-range project and not now viable for immediate action."
"It is vital to our future to explore as soon as possible this opportunity to broaden our horizons and expand our customer base. We have enormous competitive pressures domestically- Proctor and Gamble with their Fabreeze, as well as S.C. Johnson have far more clout than we do in promoting and advertising their products than our limited budget. So, it makes good sense, and profitable sense, to expand to growth markets overseas."

Sample of Sources Used:

  • Hamid, H. (2004) "Job mart more active amid strengthened economy" Kuala Lumpur: Business Times, March 8, 2004
  • Jayasamkaram, S.:"Malaysia Economy" Kuala Lumpur: Business Times, March 8, 2004
  • CIA Country Report: "Malaysia"
  • Country report: "Malaysia" New York: TIME Almanac, 2004
  • Online economic data (2004): "Malaysia"

Cite this Case Study:

APA Format

Room Air Fresheners For Malaysia (2010, March 24) Retrieved July 06, 2020, from

MLA Format

"Room Air Fresheners For Malaysia" 24 March 2010. Web. 06 July. 2020. <>